aibuttons.io

AiButtons · AI that does the work. Not the talking.

How I’ll grow your LinkedIn practice.

Gaurav Dayal × AiButtons — a partner-tier LinkedIn growth system, engineered inside Rule 36.

From
AiButtons
Sandeep Patra, founder
To
Gaurav Dayal
Executive Partner, LKS
§ 02 · Context
Signal_01 · What I see

A twenty-year deal résumé that the market cannot see.

US$23B+
Transactional history
Combined deal book across LKS + SAM.
3×
IFLR1000 Rising Star Partner
2023 · 2024 · 2025 — three consecutive years.
2025–26
Legal Era Leading Lawyer
Notable Practitioner in M&A + PE.

Every counterpart on your next deal call Googles you before the call. Your surface is where the memory of who you are gets built. Right now that surface is running on other people's content.

Your LinkedIn baseline is walled off from the outside — we calibrate on the call. No follower or engagement number in this deck is invented.

§ 03 · Audience
Signal_02 · Who's actually watching

The people already following you. None are getting an ask.

Six buyer profiles sit inside your audience today — the same profiles who commission the work your practice is built for.

Persona_01

US / EU PE fund partners scouting India

Blackstone-tier sponsors screening carve-out counsel

  • TriggerMandate award for India-linked deal
  • BuysBilingual regulatory + speed to term sheet
Persona_02

Strategic acquirer GCs — industrial + healthcare

Carve-out counsel who repeat across the same portfolio

  • TriggerIndia-nexus divestiture live
  • BuysCertainty on closing + FEMA clearance
Persona_03

Healthcare + consumer PE partners active in India

OrbiMed / A91 / Somerset Indus / Point72 tier

  • TriggerFollow-on round or exit prep
  • BuysPartner-level attention on a mid-market cheque
Persona_04

Big-4 corporate-devops leads triaging India-entry

The intake team that routes GC work

  • TriggerCross-border M&A referral desk asks who to route to
  • BuysA partner name that lands in a bake-off shortlist
Persona_05

MNC India-country heads planning JV exits or hive-offs

The internal client who owns the paper on the ground

  • TriggerParent asks for wind-down or restructure playbook
  • BuysAn India partner who has already run the play
Persona_06 · compounder

The acquirer counsel who becomes co-counsel next quarter

The invisible network compounder

  • TriggerShared MoU on the current deal
  • BuysA partner who returns the intro on their next deal
§ 04 · The gap
Signal_03 · The gap I'll close

Turn the surface you already own into a warm-inbound engine.

Fix the revenue leak — the practice-level pipeline that leaves the room the day each webinar ends.

Today
  • Every post on your feed is a repost of firm content — zero first-person voice
  • Twenty years of deal history compounds nowhere on your public surface
  • Each IFLR / Legal 500 / Legal Era recognition passes as a silent badge — no distribution moment captured
  • Foreign PE partners searching India counsel see your firm brand, not you
  • Warm connections at Executive-Partner tier sit dormant — no lattice, no return signal
With AiButtons
  • Deal post-mortems shipped 48h post-close, subject to firm approval — the highest-signal content a partner can produce
  • Regulatory explainers (FEMA, PE structures, IBC, cross-border) in your voice, aligned with LKS PR
  • Every ranking cycle becomes a scheduled distribution moment, not a badge
  • Foreign PE + acquirer counsel find a partner voice when they Google you
  • Warm-network activation loop tested weekly; comment lattice + Search Appearances working for you
Reactions vs baseline Day 90 target
2+
Qualified inbound conversations logged
≥1
Ranking post > 100 reactions
§ 05 · The build
Signal_04 · What I build for you

Here’s what I provide.

Three capability pillars. Weeks to deployment, not quarters. Your business, running while you sleep. Code and models and infrastructure belong to you.

01
Pillar_01 · Content engine

Deal post-mortems + regulatory explainers

  • 48-hour post-close post-mortem template, aggregated (no client names, no fee figures)
  • FEMA / PE structures / IBC / cross-border explainers in your voice
  • Ranking-cycle amplification — IFLR, Legal 500, Legal Era, IBLJ
  • Firm-approval gate wired into every draft
02
Pillar_02 · Warm-network system

Activate 500+ connections

  • Search Appearances loop — who searched you this week, who to send a signal to
  • Comment lattice on 12 counterparty posts/week
  • No cold DMs, ever
  • Weekly activation report — who engaged, who to warm up next
03
Pillar_03 · AI voice model

Trained on your writing

  • Voice model trained on your IFLR 2021 piece + ABA BLT 2024 co-authored piece + 2 LKS articles + speaking transcripts (if firm shares)
  • Every draft in your voice at your seniority
  • Executive-Partner register — deal post-mortem tone, not junior takes
  • Firm-approval gate on every generated draft

You approve. I execute. You own every line of code, every model, every workflow. Nothing lives on someone else's rented shelf.

§ 06 · The pipeline
Signal_05 · The pipeline

How the practice compounds.

Five stages. Left to right. Co-counsel intros are the output — not cold DMs.

Stage_01 · Input

Signals from Gaurav

  • Deal close
  • Ranking notification
  • Speaking clip
Stage_02 · Content

Draft in Gaurav's voice

  • 800-word post-mortem or explainer
  • Firm-approval gate
  • Aggregation (no client names)
Stage_03 · Distribution

Publish + engage

  • Post to feed
  • Comment lattice on 12 counterparty posts/week
  • DM outreach only from Gaurav or briefed EA
Stage_04 · Signal

Inbound recognition

  • PE partner comments
  • GC profile views
  • Warm connection requests
Stage_05 · Qualified

Co-counsel intro logged

  • Term-sheet-adjacent counsel intro
  • PE fund partner conversation
  • Cross-border referral

You never send a cold DM. They arrive at your door because your work is where they are looking.

2+
Qualified inbound / 90d Target Day 90
Reactions lift vs baseline Target Day 90
1st
Co-counsel intro sourced from LinkedIn Target Day 90
§ 07 · Machine layer
Signal_06 · How AI does the heavy lifting

You spend thirty minutes a week. I make it look like thirty hours.

Voice model trained on your existing writing. Content queue that clears firm approval before it hits LinkedIn. Signal capture that watches your counterparties, not your inbox.

Play_01 · Voice extraction

Your existing writing + speaking clips train a model that generates drafts in your voice, at your seniority.

voice_model.fit(iflr_article_2021 + blt_article_2024 + lks_articles)

Play_02 · Deal-room scout

Signal capture across public PE announcements + counterparty feed activity.

dealroom_scout(indian_pe_transactions_last_90d).filter(counterparty_signal)

Play_03 · Draft-first pipeline

Every draft routed to firm PR for sign-off before it hits LinkedIn.

draft = generate(topic, tone=voice_model); firm_approval.route(draft, reviewer=lks_pr)

Play_04 · Comment lattice

Twelve counterparty posts per week get a partner-tier comment drafted in your voice — you approve, we post.

for post in target_feed.filter(rank_partners): draft_comment(post, angle='counterparty-value')
§ 08 · Compliance
Signal_07 · Compliance

Compliance is engineered in.
Not bolted on.

You know Rule 36 better than I do. This slide is the short list of guardrails already wired into the system — not a lecture.

Bar Council of India Rule 36 is the ceiling. Every piece of content shipped through this program is educational, never solicitation. Scholarship on statutes and judgments, event-anchored notes, opt-in follow-ups, colleague amplification.

No cold DMs. No fee mentions. No sponsored posts. Nothing that reads like an ad. Nothing that looks like a testimonial. Firm attribution stays on firm content.

You review before anything ships, if you want to. Or set the defaults and let it run. Your firm's compliance lead can review the workflow before we go live.

Beyond BCI Rule 36, this program operates inside LKS's internal media and PR approval workflow. Every post — deal post-mortem, regulatory explainer, ranking amplifier — routes to firm PR before publication. Firm brand and partner brand stay aligned. No client names, no deal names, no fee figures in public copy; aggregation only. The guardrails below are the standing operating envelope.

Guardrails · wired in
  • 01Human review before every outbound message
  • 02Zero automated DMs — every note is authored, not templated
  • 03Educational framing throughout; no fee quotes, no outcome claims
  • 04No sponsored posts, no LinkedIn Ads — individual or firm
  • 05Documented pause switch if BCI issues a social-media circular
§ 09 · Timeline
Signal_08 · 30 / 60 / 90

A ninety-day path to first measurable inbound.

Weeks to deployment. Not quarters.

T+30d · Days 01–30

Foundation

  • Voice extraction from 4 existing articles + speaking clips (if firm shares)
  • Analytics baseline captured with Gaurav
  • Firm-approval workflow tested end-to-end
  • First 2 posts published — regulatory explainer + Legal 500 recognition amplifier
  • Warm-network map: 500+ connections tagged by counterparty relevance
T+60d · Days 31–60

Cadence

  • First 2 deal post-mortems shipped (subject to firm approval + aggregation)
  • 1 IFLR1000 recognition post live
  • Comment lattice running weekly on 12 counterparty posts
  • Warm-network activation loop tested on 3 target counterparts
  • Weekly review of what worked, what to double down on
T+90d · Days 61–90

Compounding

  • 8 posts shipped total
  • First 2 warm inbound conversations logged
  • First co-counsel intro sourced from LinkedIn
  • Median profile views trending toward 300+/week
  • Review meeting with Gaurav + firm PR — decide Q1 2027 program shape
§ 10 · Metrics
Signal_09 · What we measure

Four numbers, tracked weekly.

Reactions per post
Today
TBD
Day 90
4× base
Profile views per week
Today
TBD
Day 90
300+
Warm inbound conversations
Today
0
Day 90
2+
Ranking-post reach
Today
0
Day 90
≥1 >100

Today values calibrated on the intro call. Gaurav's LinkedIn baseline is walled off from the outside; we do not invent numbers.

§ 11 · The Numbers
Signal_10 · The Numbers

What you should expect.

Three read-outs. All estimates, not commitments. Baseline is your today. Live numbers post to your dashboard weekly.

Avg reactions / post
90-day projection · illustrative
Engagement per post over 90 days Baseline TBD (calibrated on intro call). Projected line rises to 4x baseline by day 90. 160 120 80 40 BASELINE (TBD) D0 D15 D30 D45 D60 D75 D90
4× baseline lift over 90 days · baseline calibrated on call
Warm inbound DMs / month
Month 1 → Month 3 · illustrative
Warm inbound DMs per month Month 1 estimate is 2 DMs. Month 2 rises to 6. Month 3 reaches 11. 12 9 6 3 2 6 11 M1 M2 M3
Compounding from Day 45 first-attributed onward
Monthly funnel
Impressions → Qualified · illustrative
Five-stage lead funnel Impressions around 200000 narrow to 4500 profile views, 350 connections, 35 conversations, and 8 qualified per month. ~200k ~4,500 ~350 ~35 ~8 IMPRESSIONS PROFILE VIEWS CONNECTIONS CONVERSATIONS QUALIFIED
Indicative · measured weekly · tuned per your ICP

These are estimates. First thirty days set the baseline. Real numbers post to your dashboard weekly.

§ 12 · What you get
Signal_11 · What you get

Your LinkedIn, running like a channel.

Four modules, delivered. Not four workshops. Not four decks. Four live systems, running while you sleep.

Module_01 · Channel

Your LinkedIn, running like a channel

Deal post-mortems 48h post-close (aggregated, firm-approved). Regulatory explainers in your voice. Every ranking cycle becomes a scheduled distribution moment. Thirty minutes of your time a week.

Module_02 · Voice Model

Trained on your writing + your deal history

Voice model built on your IFLR 2021 piece, ABA BLT 2024 co-author, LKS articles, speaking transcripts if firm shares. Every draft in Executive-Partner register — not a junior take, not a copywriter.

Module_03 · Warm Network

500+ connection activation loop

Search Appearances tracked. Comment lattice on 12 counterparty posts a week. Weekly activation report on who engaged and who to warm up next. No cold DMs, ever.

Module_04 · Guardrails

Rule 36 + LKS media policy + firm-approval workflow

Every post routes to LKS PR before publication. Aggregation only — no client names, no deal names, no fee figures. BCI Rule 36 as ceiling. Documented pause switch if BCI issues a social-media circular.

Thirty minutes a week. Your voice, at your seniority. Every draft firm-approved. Every counterparty on the other side of your next deal already reads you.

§ 13 · Next step
Signal_12 · Next step

Thirty minutes.
No pitch.
Engineer-led.

Response · under 24h

I walk you through the system. You decide if it fits your Q4.

Book the call Full research Message on LinkedIn
aibuttons.io · Sandeep Patra · v.2026-07-11